MICCA-IASA: CRM
It is a fully customizable suite of modules that work together to provide a complete
service and support solution for the Support Center or internal support team. In
all, AutoCare comprises of a few major modules ranging in functionality from issue
tracking tools, to automation tools, to assigning case module and etc.
The main goal of using MICCA-IASA: CRM are:
- Using existing relationship to grow revenue.
- To have a comprehensive 360 degree view of the customer.
- To maximize customer relationship with the bank (up-sell and cross-sell).
- To enhance profitability by identifying, attracting, and retaining the best customers.
- To use integrated information for excellent service.
- To inculcate consistent, innovative and re-engineered business processes at enterprise
wide level.